Cost of Mass Texting 2024: A Breakdown (How to Save)

Running a business today means juggling a million tools: CRMs, email marketing, social media schedulers—the list goes on. While options are great, sifting through endless features and pricing models can be a nightmare. Especially when it comes to something as crucial as mass texting.

You need a way to reach your customers directly, drive engagement, and boost sales. But figuring out how much mass texting actually costs feels like deciphering a secret code. Don’t worry, we’ve got you covered.

This guide will cut through the jargon and give you the straight-up information you need on mass texting costs in 2024. We’ll break down the key factors affecting price and give you real numbers to make informed decisions.

How Much Does Mass Texting Cost?

The cost of mass texting in 2024 varies widely based on several factors, including the provider, the volume of messages, and additional features required. Here’s a detailed breakdown of the current pricing model landscape:

Per-Message Pricing

There are two primary factors of per-message pricing:

• SMS Messages: Most providers charge between $0.01 and $0.05 per SMS message. This cost can vary depending on the volume of messages sent. Some offer rates, starting at $0.049 per SMS for low volumes, which can decrease with higher volumes​
• MMS Messages: These messages, which can include multimedia content, typically cost more, ranging from $0.03 to $0.10 per MMS. MMS allows for more characters and multimedia content, which is why it costs more compared to regular SMS​

Monthly Plans

Many providers also offer monthly pricing. Some plans range from $30 per month for 600 messages to $1,900 per month for 80,000 messages, with overage rates decreasing as the plan size increases. Overage rates range from $0.05 per SMS for smaller plans to $0.023 per SMS for larger plans​.

Volume Discounts

Providers often offer discounts for higher volumes of messages. For example, the overage rate decreases with larger plans, and some offers lower rates as the volume of messages increases. This means businesses sending large numbers of messages can benefit from significant cost reductions​.

Additional Costs

Depending on the provider and package, you can also incur several additional costs, including:

• Keywords: Custom keywords for opt-in campaigns can add to the cost. Some providers include one keyword in their base plan, with options to purchase additional keywords separately​​.
• Dedicated Numbers and Short Codes: Dedicated numbers or short codes can incur additional charges. However, they are often required for larger campaigns to maintain a professional image and ensure message delivery.
• Setup and Activation Fees: Some providers charge one-time setup fees ranging from $39 to $199, depending on the plan level​​.
• Carrier Fees: Additional carrier fees might apply, usually a few cents per message, depending on the region and the carrier’s policies.

How Much Does Mass Texting Cost with DialMyCalls?

DialMyCalls offers several pricing plans and features that cater to different organizational needs. Here’s an in-depth look at how much mass texting with DialMyCalls costs.

Overview of DialMyCalls Pricing Plans

DialMyCalls provides three primary pricing structures for mass texting: Credit Based, Contact Based, and Pay As You Go. Each plan is designed to accommodate various usage patterns and budgetary requirements.

1. Credit Based Plan

The Credit Based plan is ideal for organizations that need flexibility with their messaging and often have changing contact lists. This plan allows you to purchase credits that can be used to send texts, with the added benefit of rolling over unused credits to the next month. Here are the details:

• 150 credits: $9.99 per month
• Additional credits: $0.07 per credit

By choosing this plan, you can ensure that you only pay for the messages you send, and you can stock up on credits if you anticipate higher usage in certain months.

2. Contact Based Plan

This plan is tailored for organizations that regularly contact the same group of people. It offers a fixed number of contacts that can be messaged without worrying about purchasing additional credits. This plan is more predictable in terms of cost and is billed monthly or annually:

• 25 contacts: $7.49 per month

For those who maintain stable contact lists and need regular communication, this plan simplifies budgeting and planning.

3. Pay As You Go Plan

The Pay As You Go plan is perfect for organizations with varying messaging needs. This plan allows you to buy credits in bulk as needed without committing to a monthly fee. The cost per credit decreases with larger purchases:

• 200-499 credits: $0.075 per credit
• 500-999 credits: $0.07 per credit
• 1,000-2,499 credits: $0.065 per credit
• 2,500-9,999 credits: $0.058 per credit
• 10,000-24,999 credits: $0.05 per credit
• 25,000-49,999 credits: $0.044 per credit
• 50,000-99,999 credits: $0.041 per credit
• 100,000-250,000 credits: $0.038 per credit

This plan provides the most flexibility, allowing organizations to scale their messaging efforts up or down based on their current needs without the commitment of a subscription.

Additional Features and Services

DialMyCalls also includes several features and services in their plans, enhancing the value provided. We’ll get into details about its features, but here’s a quick overview:

• Local Number: Each plan includes at least one free local number for sending texts.
• Outbound SMS and Extended Length Texting: Available across all plans, with the ability to send longer messages if needed.
• 2-Way Texting and Inbound SMS: Included free with the 2-Way Plan ($14.99/month), allowing for interactive communication.
• MMS and Landline Enabled Texting: Enabled for sending multimedia messages and texts to landline numbers.
• AI Texting Tools: Available in all plans to enhance the efficiency and effectiveness of messaging campaigns.

Free Trial and Custom Pricing

For those interested in trying out DialMyCalls, the platform offers a free trial with 25 credits, allowing you to test the services without any financial commitment.

Additionally, DialMyCalls provides custom pricing options for larger organizations or those with specific needs. You can contact their sales team to discuss tailored solutions that fit your requirements.

The cost of mass texting with DialMyCalls is flexible and scalable, catering to various organizational needs and budgets. Whether you prefer a credit-based approach, a fixed contact list, or a pay-as-you-go system, DialMyCalls provides a range of options to suit different usage patterns.

The additional features and high-quality customer support further enhance the value, making DialMyCalls one of the best mass texting services in the market.

What Factors Influence the Cost of Mass Texting Services?

The cost of mass texting services can vary significantly depending on several factors. Understanding these factors can help businesses and organizations choose the best service for their needs and budget. Here are the primary factors that influence the cost of mass texting services.

Volume of Messages

The number of messages sent per month is one of the most significant factors affecting the cost of mass texting services. Providers typically offer tiered pricing plans where the cost per message decreases as the volume of messages increases.

For example, sending 1,000 messages might cost significantly less per message than sending 100 messages due to volume discounts.

Message Type

The type of message being sent also influences the cost. There are generally two types of messages: SMS (Short Message Service) and MMS (Multimedia Messaging Service). Typically, SMS messages are cheaper, costing between $0.01 and $0.05 per message, depending on the volume and provider​.

MMS messages, which can include images, videos, or longer text, usually cost more, ranging from $0.03 to $0.10 per message​.

Setup and Activation Fees

Some service providers charge setup and activation fees, which can vary based on the plan level and provider. These are often one-time fees required to get started with the service.

Carrier Fees

Carrier fees are additional charges imposed by mobile carriers for delivering messages. These fees are typically a few cents per message and can vary depending on the region and carrier’s policies.

Costs for international SMS can be significantly higher due to additional carrier fees. It’s important to check these rates if you need to reach a global audience​​.

Frequency of Use

The frequency with which an organization sends messages can also influence costs. Some plans offer discounts for annual subscriptions, reducing the overall monthly cost.

Some providers offer savings for annual subscriptions compared to monthly billing, making frequent messaging more cost-effective​​.

Customer Support and Additional Services

The level of customer support and additional services provided can impact the cost. High-quality support, including dedicated account managers and 24/7 customer service, can justify higher pricing.

DialMyCalls offers customer support seven days a week, which can be a crucial factor for organizations that require consistent support​. Their knowledgebase and FAQs also provide resources for customers to troubleshoot on their own. From knowing how to do a blast text to managing contacts—DialMyCalls has all the answers in one place.

How Can You Evaluate the Cost of a Mass Texting Platform?

When evaluating the cost of a mass texting platform, it’s essential to consider the direct expenses associated with the service. However, there are also several non-monetary factors to assess to ensure you choose a platform that meets your needs effectively.

To start, analyze the pricing models offered by different platforms. These typically include credit-based, contact-based, and pay-as-you-go plans. Understanding these structures can help you determine which plan aligns best with your messaging frequency and volume.

Volume discounts are significant—higher volumes often lead to lower costs per message, which is beneficial if you plan to send a large number of texts.

Setup and activation fees can also affect your initial costs. These one-time fees vary between providers and should be included in your budget considerations. Additionally, factor in the type of messages you plan to send; SMS messages are generally cheaper than MMS messages, which include multimedia content.

Beyond Pricing: Key Factors to Consider

While pricing is a crucial element, evaluating a mass texting platform requires considering other critical factors that can impact the overall effectiveness and efficiency of the service.

Consider checking factors like:

• Ease of use
• Customer support quality
• Integration capabilities
• Feature set
• Regulatory compliance
• Reliability
• Scalability
• Reporting and analytics

An intuitive user interface reduces management time, while robust customer support ensures access to necessary assistance. Integration with CRM and other tools can enhance functionality, and advanced features like 2-way texting and segmentation add value. Ensuring compliance with legal standards and having strong security measures protect data, and high reliability guarantees message delivery.

Scalability is important for growing businesses, and detailed analytics help refine strategies. Finally, utilizing free trials can provide a hands-on evaluation of the platform’s effectiveness.

How DialMyCalls Makes Mass Texting Simple and Cost-Effective

DialMyCalls offers a comprehensive platform designed to streamline communication processes through innovative features that enhance efficiency and customer engagement.

Features

• Mass Texting Service: Instantly send targeted messages to large contact lists.
• Our Mobile App: Send bulk texts conveniently from iOS and Android devices.
• Automated Calling: Automate voice message broadcasts for efficient communication.
• Bulk Emailing: Integrate email campaigns seamlessly with SMS efforts.
• 2-Way Texting: Engage recipients with interactive SMS conversations.
• Integrations: Connect with CRM systems for personalized messaging and improved data utilization.

Mass Texting Service

Businesses struggle with reaching large audiences promptly and effectively, especially during critical updates or promotional campaigns. Traditional methods like email or manual texting can be time-consuming and less impactful.

DialMyCalls’ mass texting service allows businesses to instantly deliver important updates and promotional messages to thousands of recipients simultaneously. This capability ensures timely communication, enhancing customer engagement and operational efficiency.

By bypassing the limitations of email open rates and the delays of manual texting, businesses can achieve higher response rates and faster dissemination of information.

Our Mobile App

The DialMyCalls mobile app empowers users to manage communication efforts directly from their smartphones, whether in the office or on the go. This capability enables businesses to maintain agility in their communication strategies, promptly respond to customer inquiries, send time-sensitive updates, and manage marketing campaigns efficiently.

Automated Calling

Organizing and executing routine communications such as event reminders, emergency notifications, or staff alerts can be labor-intensive and prone to delays or errors when done manually. This inefficiency can lead to missed opportunities, decreased operational efficiency, and customer dissatisfaction.

DialMyCalls’ automated calling feature simplifies the process of delivering voice messages to large groups. Businesses can schedule and automate voice broadcasts for various purposes, ensuring consistent and timely delivery of messages. This automation saves time and resources, improves communication reliability, and enhances organizational efficiency.

Whether it’s notifying employees about schedule changes or alerting customers to urgent matters, automated calling streamlines communication workflows and enhances overall customer experience.

Bulk Emailing

By integrating bulk emailing with SMS campaigns, DialMyCalls enables businesses to execute cohesive multi-channel marketing strategies. This integration allows for synchronized messaging across email and SMS platforms, ensuring a unified brand voice and maximizing reach.

Businesses can seamlessly coordinate promotional efforts, deliver targeted messages to segmented audiences, and track campaign performance more effectively. This approach not only improves engagement rates but also enhances campaign ROI by leveraging the strengths of both email and SMS communication channels.

2-Way Texting

One-way communication through traditional SMS platforms limits businesses’ ability to engage in meaningful interactions with customers. Lacking the capability to receive and respond to customer feedback in real-time can hinder customer service and responsiveness.

DialMyCalls’ 2-way texting feature empowers businesses to engage in interactive SMS conversations with recipients. Customers can respond directly to messages, enabling businesses to gather real-time feedback, address inquiries promptly, and provide personalized support. This capability enhances customer satisfaction, improves service delivery, and strengthens relationships by fostering two-way communication.

Integrations

Fragmented customer data across various systems can hinder businesses’ ability to deliver personalized messages and maintain consistent communication. Without integrated systems, businesses may struggle to leverage customer insights effectively for targeted marketing efforts.

Integrating DialMyCalls with CRM systems allows businesses to synchronize customer data and streamline communication processes. By accessing consolidated customer profiles, businesses can personalize messaging based on customer preferences, behaviors, and transaction histories.

Other Common Price Questions to Consider with Mass Texting

Have more questions? Here are some topics that frequently come up.

How Do the Prices of Mass Texting Compare to Other Forms of Marketing?

Mass texting generally offers a cost-effective alternative to traditional marketing channels like print, TV, or radio advertisements. Compared to email marketing, mass texting can often achieve higher open rates and faster response times, making it a competitive option for reaching a targeted audience efficiently.

While the initial costs of setting up a mass texting campaign may vary, the potential ROI from increased engagement and conversion rates can outweigh the expenses associated with other forms of marketing.

Are There Any Hidden Costs Associated with Mass Texting Campaigns?

Beyond the base cost per message or subscription fee, businesses should be aware of potential additional charges such as setup fees, fees for extra features or customization, and overage fees for exceeding message limits.

It’s crucial to review service agreements carefully and understand the pricing structure to avoid unexpected costs that could impact the campaign budget.

Can the Scale of My Business Affect the Cost of Mass Texting?

The size of your contact list and the frequency of messages sent can influence the overall cost of mass texting campaigns. Providers may offer volume discounts or pricing tiers based on usage levels, which can be advantageous for larger businesses with extensive customer bases.

Scaling up or down the volume of messages sent can directly impact costs, so businesses should assess their needs and choose a pricing plan that aligns with their communication goals and budget constraints.

What Are the Best Practices for Managing the Cost of a Mass Texting Campaign While Maximizing ROI?

To optimize cost-effectiveness and ROI, businesses should consider:

• Segmentation: Targeting specific audience segments with personalized messages can improve engagement and conversion rates.
• Automation: Using automation tools to schedule messages and optimize delivery times can reduce manual effort and enhance efficiency.
• Performance Tracking: Monitoring campaign metrics such as open rates, click-through rates, and conversion rates allows for ongoing optimization and adjustment of messaging strategies.
• Compliance: Adhering to regulatory guidelines and obtaining proper consent for messaging ensures legal compliance and avoids penalties that could impact campaign costs.

By implementing these best practices, businesses can effectively manage costs while maximizing the impact and ROI of their mass texting campaigns, achieving greater efficiency and customer engagement.

Start Sending Mass Texts Today with DialMyCalls

Now that we’ve explored the intricacies of mass texting in 2024 and how DialMyCalls can address your communication needs, it’s time to take action.

Throughout this article, we’ve identified common challenges businesses face in reaching and engaging their audiences effectively. From managing costs to maximizing ROI, DialMyCalls offers a suite of solutions designed to streamline communication processes and enhance customer engagement.

DialMyCalls provides:

• Mass Texting Service: Instantly reach large audiences with targeted messages.
• Mobile App: Conveniently manage campaigns on the go with iOS and Android apps.
• Automated Calling: Streamline communication with scheduled voice broadcasts.
• Bulk Emailing: Integrate email and SMS campaigns for cohesive marketing efforts.
• 2-Way Texting: Engage customers interactively with real-time SMS conversations.
• Integrations: Connect with CRM systems for personalized messaging and data utilization.

Whether you’re a small business, a school, a nonprofit, or a large organization, DialMyCalls offers scalable solutions tailored to your communication needs. Start sending mass texts today to boost engagement and drive results.

Start your free trial today and experience the power of DialMyCalls in enhancing your communication strategy.

By choosing DialMyCalls, you’re not just investing in a mass texting service—you’re investing in streamlined communication, enhanced customer relationships, and increased operational efficiency. Empower your business with DialMyCalls and start sending impactful mass texts today.

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